one of the most effective long term marketing strategies is Content Marketing, 

Content marketing is an inseparable part of the marketing plan that is used to absorb the user’s attention. 

No matter what type is the business you have, content marketing is an essential part of your success, because there are people who always search for information on the internet before buying anything, thus your content will be the information they are looking for, and gradually they will become your loyal customers. 

This only happens when you answer the expected questions of your customers or when you provide more information on your business comparing to your competitors, by using one of the main assets of Content Marketing such as Video, Infographics, Social Media, Blog, online courses or books…etc

Content marketing is simply sharing awareness, educating people, and sharing needed information about any specific product of your business, this makes readers know your business, build trust, and then convert them to loyal customers.

This is not as easy as it seems, it is a detailed process and there are some common mistakes that you should avoid during that process, here are few:

1. Politics is a big mistake in Content Marketing, it divides your audiences into two parts and you will always lose the trust of a part of your audience.

2. Stay Up-to-Date, be aware of new strategies and methods of Content marketing, the method you are using today might not work for tomorrow, the method you used in the past season and did not work, might work in the next season, you always need to understand your expected customers and find the methods that will influence them more.

3.  Weak Contents, your brand, and business compete in presenting contents with high quality, if your content is weak and the competition is high, then you will lose the competition. 

Weak contents are the ones that have been used a lot by other marketers or maybe your competitors, customers are no longer interested in them, and the contents can’t absorb their attention or build trust, weak contents don’t answer the expected questions of the customers or provide them enough information.  

4. Using the same content marketing methods and strategies always, your customers are different from each other they have different interests and needs, you have divided them into different groups so you can target them differently and use the right marketing methods and tools for each targeted group. For example, there are people who are interested in watching videos, there are academic people who are interested in reading books and the new generation is interested in short content that is used on tools like Snapchat and stories. Thus it is very important to use different marketing methods and strategies so you can easily influence your targeted audiences. 

There are lots of mistakes that done when content marketing that you should definitely avoid such as not having a proper plan or having a plan but not working on it. Always remember that content marketing is about educating people not to sell.